people used to look at the product only in the past, and now consumers in shopping, the environment, the brand are very particular about. So the women’s shop owner will do everything possible to do a good job in store design. Now the women’s market, as more and more women are very picky about their dress, which promote the development of women’s market, some entrepreneurs choose to open shop, although the market prospects, but the women’s clothing store decoration is very important, if the decoration is not good, the business will be affected.
women’s stores in the store is also a commodity, first of all to facilitate the customer to walk. Store to set aside where the customer to walk, to leave a specific walking channel. Among them, the store display hall is very important, customers make the purchase decision is mostly in the showroom. In this light, the light plays a key role in the women’s clothing store, also a cup of women’s Polish and no lights out display effect is completely different, especially by the single display, must use searchlights for foil, in order to better attract the attention of consumers, the desire to buy.
in the store image design, investors need to go to the field to investigate the shop itself and the surrounding situation, such as the flow of people, the design of the situation and the situation of the rival business store sales. And then according to these specific elements, according to the standard design of their own women’s shops. Now many of the women’s clothing store in the shop image design are very casual, but according to their own imagination or copy other shop decoration, no investigation shop in actual position at, let alone on the competition.
women’s image and style positioning from the customer base of the store classification. For women’s clothing store, to distinguish between different types of women to apply different ways of publicity. Store should give the casual, relaxed feeling, can put a strong sense of rhythm music, with strong color contrast and gorgeous lighting, folded, positive display, side show to be interspersed with each other, the shelves put and the overall feeling in at random.
design must be combined with the consumer’s mentality and their own brand positioning design, both outstanding brand characteristics and can attract customers. Difficulty is not small. Want to succeed in business, design work must do the store, the store only featured to attract consumers, many in store design decoration where investors need to learn, investors need through continuous practice to improve the theoretical knowledge, in order to avoid more trouble in the days after the operation and when women’s clothing store decoration should pay attention to.