Bata’s Memorial Cup has been held in past years in commemoration of the late Alois Bata, a landowner and community leader of Buluma village who passed away in 2008.The games were usually held during the Independence anniversary period but because of the Provincial Games to be held this year it was moved to the New Year period.Sponsored by Andrew Bata, a son of the late Alois, at a total cost of K7000, the prizes were allocated as follows: K2000 cash for 1st placing, K800 for 2nd placing and K500 for the 3rd placing.Teams in this competition are as follows;2 teams from Buvussi, 1 each from Kimbe, Dami, Sarakolok, 4 teams from Buluma village and 3 teams from SBLC Buluma.Original Crews beat other teams in the last tournament for the cup but didn’t make it to the finals this year.
Calvin College’s release on its Sushi Theatre is a great example. Note the prompt to Share the Story, and the easy-to-use links to do so. Also, as higher ed marketing guru Bob Johnson points out, “the topic of the press release, ‘Sushi Theatre’ is included in the title tag for the page, making it more likely that a search engine ‘spyders’ will find and index it. The keyword in the title tag is then repeated in the major text heading (the headline in this case) on the page, and again early in the text itself.”Source: http://www.gettingattention.org/my_weblog/2007/03/make_it_easy_fo.htmlAbout the AuthorNancy E. Schwartz helps nonprofits succeed through effective marketing and communications. As President of Nancy Schwartz & Company (http://www.nancyschwartz.com/), Nancy and her team provide marketing planning and implementation services to organizations as varied as the Robert Wood Johnson Foundation, Center for Asian American Media, and Wake County (NC) Health Services.Subscribe to her free e-newsletter “Getting Attention”, (http://www.nancyschwartz.com/getting_attention.html) and read her blog at http://www.gettingattention.org/ for more insights, ideas and great tips on attracting the attention your organization deserves.NOTE: You’re welcome to “reprint” this article online as long as it remains complete and unaltered (including the copyright and “about the author” info at the end), and you send a copy of your reprint. Nothing’s more powerful than having your audiences spread the word about your program, organization or new leadership. Such “viral marketing” is far more powerful than your organization telling its own story as friends tend to listen to friends, and believe what they say. To encourage viral marketing, make it as easy as possible for your audiences to spread the word. Here are two great ways to do so:1. Include a ‘forward to a friend’ link in your e-news and advocacy campaigns.2. Enable your audiences to spread the word more broadly, via social networking tools. Here’s how:Crafted to double as direct communications with your target audiences. They have to be engaging, succinct and formatted for easy digestion (lots of bullets, white space and short paragraphs).Integrate key tools to link to spokesperson bio and contact info, related resources and more. They’ll make a world of difference.Feature the single keyword for the release in the page title tag, the primary content heading (in your list of releases, or in your site) and the text at the top of the release (ideally in the first sentence of the first paragraph).One-click buttons to Share the Story (more engaging than Forward to a Friend):Add the site to reader’s bookmarks via DeliciousRate the site via DIGG.